Avient Unveils ColorMatrix™ Lactra™ ESL, New Light-Blocking Solution for Extended Shelf-Life Dairy Products

January 21, 2025

Avient Unveils ColorMatrix™ Lactra™ ESL, New Light-Blocking Solution for Extended Shelf-Life Dairy Products

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CLEVELAND – January 21, 2025 – Avient Corporation, an innovator of materials solutions, announced the launch of ColorMatrix™ Lactra™ ESL, an additive solution formulated for the extended shelf-life (ESL) dairy market. This next-generation light-blocking additive offers a more sustainable and cost-effective alternative to traditional solutions, providing enhanced protection compared to standard masterbatch solutions for ESL dairy protection.

The global ESL dairy market is experiencing significant growth, and Avient's Lactra ESL is poised to meet the evolving needs of this dynamic industry. With its low titanium dioxide (TiO₂) levels, Lactra ESL can support sustainability goals by reducing inorganic content in packaging without compromising light-blocking performance while also extending the shelf life of dairy products to help prevent food spoilage. Compared to Avient’s existing Lactra grades, this innovative solution allows for brighter whiteness and more tailored light-blocking performance for the ESL dairy market, making it an excellent choice for brands seeking to improve their product offerings.

Lactra ESL is versatile, catering to a range of dairy packaging applications that require mid-range light protection, and is useful for products with shelf-life requirements of up to three months. It offers a balanced solution between standard white pigment and full light-blocking additives, providing tailored protection. 

Avient's commitment to sustainability and innovation is further demonstrated through Lactra ESL's potential for bottle lightweighting, which can reduce transportation costs and lower CO₂ emissions. This solution was developed as a plug-and-go option compatible with standard PET extrusion lines, making it easy for manufacturers to integrate it into their existing production processes.

As the ESL dairy market expands, Avient's ColorMatrix Lactra ESL light-blocking additive solution stands out as a more sustainable choice for brands looking to enhance their product quality and extend their market reach. For more information on how Lactra ESL can benefit your business, please contact the Avient team today.

About Avient 

Our purpose at Avient Corporation (NYSE: AVNT) is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Our local touch and customer engagement, combined with our global presence, allows us to serve customers with agility. We harness the collective strength of 9,000 employees worldwide to collaborate and build on each other’s ideas. In doing so, we innovate solutions that help our customers overcome their challenges or capitalize on opportunities provided by the fast-changing world and secular trends. Our expanding portfolio of offerings includes colorants, advanced composites, functional additives, engineered materials, and Dyneema®, the world’s strongest fiber™. By intersecting our broad portfolio of technologies with the product roadmaps of our customers, we help create differentiated and high-performance products that make the world better and more sustainable. Visit www.avient.com to learn more.  

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com